Analyzing Election Campaign Narratives
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Name a political party or candidate and the year of the election campaign.
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Description
Objective: The primary learning objective of this worksheet is to familiarize students with different types of election campaign narratives and their objectives and to enable them to identify and analyze these narratives within a given text.
Content and Methods: The worksheet introduces five key election campaign narrative types: Hero Stories, Crisis Narratives, Issue Ownership, Negative Campaigning and Image Restoration Strategies. Each type is defined, and its typical objective is explained. The content is contextualized with an article about a chosen campaign. The methods involve matching narrative types to their objectives, matching specific statements from the newspaper article to the narrative types, and an open-ended task requiring students to find another narrative in the article, assign it to a type, and hypothesize its goal.
Competencies:
- Understanding of political communication strategies
- Ability to identify and categorize different campaign narratives
- Critical reading and analysis of political texts
- Application of theoretical concepts to real-world examples
- Formulation of hypotheses about communication goals
Target Audience and Level:
Grade 10 and above