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Start-up simulation – market analysis and competition

TT
by to-teach Team
6 pagesGrade 9 and aboveEconomics
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Add two competing companies as examples. These serve as examples for a competitive analysis.

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Description

Note: This worksheet is part of the "Startup Simulation" series. This series includes eight different worksheets, each focusing on a specific thematic area, designed to guide your students as they develop their very own startup.


Objective

This worksheet enables students to understand the fundamentals of market analysis and competition in order to plan and strategically position their own startup project.

Content and Methods

Students will engage with theoretical concepts such as target audience analysis, market segmentation, competitive analysis, and the Unique Selling Proposition (USP). These concepts are then applied to their own startup project through practical exercises. An integrated glossary explains the most important technical terms.

Key Competencies

  • Analytical thinking and strategic planning
  • Collaboration and communication within a team
  • Application of business management expertise

Target Level

Grade 9 and above

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