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This worksheet aims to raise students' awareness of hidden advertising and sponsored content across social media platforms, equipping them to critically evaluate disclosure labels and understand the commercial mechanisms behind creator brand partnerships.

Content and methods: The worksheet introduces covert advertising through a true/false warm-up and key vocabulary definitions (such as affiliate links, discount codes, and PR packages). Using a signal checklist, students independently analyze and categorize six real-world social media case studies, comparing their findings in pairs ("Ad Detective"). They then evaluate disclosure transparency using the "Label Test" and rewrite non-compliant posts to ensure transparent disclosure. A final challenge question prompts students to reflect on why commercial brands often prefer covert marketing strategies.

Competencies:

• Identifying and distinguishing between overt, hidden, and non-commercial social media content
• Criteria-based media analysis using visual signals, hashtags, and disclosure placement
• Critical evaluation of promotional transparency and legal disclosure standards
• Practical writing and communication skills by redrafting posts with compliant disclosures
• Collaborative reasoning and debate through partner discussion

Target group: Middle School

Objective: The worksheet provides a basic understanding of what artificial intelligence (AI) is, how it learns through training, and where it is used in everyday life. It sensitizes learners to the differences between human thinking and machine processing, as well as to the need for human support.

Content and methods: In terms of content, the worksheet teaches the basics of artificial intelligence, how it works using examples such as image recognition and AI-supported traffic light control, and its limitations in complex or unexpected situations. Methodologically, learners identify AI applications in everyday life, analyze a practical case study, and test their knowledge of AI with a true/false quiz. This promotes both theoretical understanding and critical reflection on the use of AI.

Competencies:

• Basic technical understanding: Understanding the principle of “learning from examples”
• Critical reflection: Recognizing that AI is prone to errors and requires human guidance
• Transferability: Linking abstract definitions to concrete everyday situations

Target group and level: Grade 3 and above

Learners should develop an awareness of their digital footprint and understand the importance of acting responsibly on the internet.

Content and methods:

The worksheet explains what a digital footprint is, what traces you leave behind on the internet (e.g., videos you have watched, photos you have shared, nicknames, email addresses), and that these traces are permanent. The definition of a digital footprint is explained. The worksheet uses a visual analogy (footprints) to actively encourage learners to come up with ideas. Specific examples of traces are given (videos, photos, email addresses). The permanence of these traces and the associated dangers (e.g., password theft) are discussed. Knowledge is tested through multiple-choice questions and a case study on the application of security rules (consultation with parents).

Skills:

• Media literacy and awareness of the digital footprint
• Risk awareness when dealing with personal data and shared content
• Critical thinking when choosing safe actions on the internet

Target group:

Grades 3-4

With the help of the worksheet, learners engage with a film in a structured way in order to develop a deeper understanding and to reflect on and transfer what they have seen.

Contents and methods: 

The worksheet is structured like a brochure and asks questions about the content and further questions about the film. The worksheet ends with a personal evaluation of the film.

Skills:

• Concentrated extraction of information from a visual medium
• Analysis, reflection and transfer of film content

Target group and level:

Grade 7 and above

Learners will understand how advertising influences consumer behavior, particularly in children. The goal is to develop a critical awareness of advertising strategies and learn how to make informed decisions about advertised products.

Content and Methods:

The worksheet introduces advertising and its influence, focusing on common tricks used to attract children. It includes watching an advertising video and an interview, followed by comprehension questions. Learners will also determine the truthfulness of statements about advertising's impact. The worksheet concludes with a review and discussion on protecting oneself from advertising influence. Methods include video analysis, text comprehension, true/false questions, and discussion.

Competencies:

• Identify common advertising techniques and their purpose.
• Analyze how advertisements influence desires and decisions.
• Evaluate information presented in advertisements critically.
• Develop strategies for making smart choices regarding advertised products.

Target Audience and Level:

Grade 4 and above

Learners will reflect on their personal media usage and compare it with general trends in children's media consumption, particularly regarding a certain topic. The goal is to encourage self-awareness about media habits, recognize preferences and understand parental guidance in media use.

Content and Methods:

The worksheet prompts learners to document their own media usage by noting frequency and preferences in a table. It then presents a short text on a certain topic, focusing on typical activities and the importance of parental supervision for safety and healthy balance. Learners are asked to compare their own usage with the text's information and reflect on their parents' views. Methods include self-assessment, table completion, text comprehension, and comparative analysis.

Competencies:

• Describe personal media consumption habits (types, frequency, preferences).
• Compare individual media usage with general patterns presented in a text.
• Understand the role of parental guidance in safe and balanced media use.
• Reflect on personal reasons for media preferences and parental perspectives on media usage.

Target Audience and Level:

Grade 4 and above

Learners will understand different types of media and their uses in daily life. The goal is to develop an awareness of the benefits and dangers of various media, with a specific focus on a certain topic.

Content and Methods:

The worksheet provides an overview of media types and their common uses. It includes multiple-choice questions to test understanding of media functions. A dedicated section focuses on a certain topic, explaining its purpose and potential dangers. Methods include table analysis, multiple-choice questions, text comprehension, and class discussion.

Competencies:

• Identify and categorize different media types.
• Understand the various uses of common media.
• Recognize the potential dangers and safety measures associated with social media.
• Reflect on and discuss safe media consumption practices.

Target Audience and Level:

Grade 4 and above

Color in a picture on a topic of your choice

Content and methods: An image that can be colored in

Competencies:

• stay in the lines

Target group and level:

Elementary school

The overarching learning goal of the worksheet is to help students understand their identity by exploring various aspects that contribute to who they are, such as personal experiences, hobbies, and relationships.

Content and Methods:

The worksheet focuses on topics such as self-reflection, the significance of personal experiences, and the concept of identity as a puzzle made up of different pieces. Methodologically, it employs creative activities like drawing a "Life Painting," answering reflective questions, and using audio content to enhance engagement and understanding.

Competencies:

• Development of self-awareness and personal identity.
• Enhancement of creative expression through artistic representation.
• Improvement of reflective thinking and communication skills.

Target Group and Level:

The worksheet is designed for elementary to middle school students, suitable for those in early stages of personal and social development.

This worksheet aims to broaden students' understanding of a topic by examining how major global media outlets discuss it.

Content and methods: The worksheet provides an introductory text on the the topic, followed by a curated list of article summaries from prominent sources such as The New York Times, BBC, CNN, The Guardian, and Forbes. Methodologically, the worksheet uses multiple-choice questions to assess comprehension of these media perspectives and concludes with an assignment requiring independent research and a written response to a selected topic.

Competencies:

• Media Literacy: Analyzing and comparing how different media organizations frame social and personal issues
• Reading Comprehension: Extracting core arguments and definitions from concise informational summaries
• Critical Thinking: Evaluating the importance of language and evolving societal norms in defining identity
• Research and Argumentation: Independently investigating a media topic and articulating a personal stance in writing

Target group: Grades 10-12