AI as the creator of creative content—opportunity or risk?
Objective:
Learners critically examine the impact of generative artificial intelligence on the creative industries and develop their own well-founded position on the subject.
Content and methods:
The material provides an introduction to how generative creative content works. In a discussion, students take on different roles (e.g., politicians, tech industry, cultural workers), analyze subject-specific arguments, and compile them in a table. An optional practical task allows them to experiment with AI tools themselves.
Skills:
- Critical examination of technological innovations and their social consequences
- Change of perspective and ability to argue within the framework of a debate
- Media literacy through reflection on copyright, authenticity, and the dangers of manipulation
- Use of digital tools for creative content creation
Target group:
Grade 10 and above
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Target group and level
Grade 10 and above
Subjects
AI as the creator of creative content—opportunity or risk?

Introduction
AI is becoming increasingly capable, and this also applies to the creative industries. Creative content is already being created with the help of AI. This presents both risks and opportunities. Discuss these below and form your own opinion.
Note for the teacher
Below, you will find material that students can use for a group discussion.
Students collect their arguments in the table. They can also note down possible counterarguments there. It may be useful to simulate a “coffee break” during the discussion, during which the individual positions can be exchanged informally, alliances formed, or the table supplemented.
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Committee Chair (Politics)

Tech Entrepreneur / AI Developer

Traditional Artists / Copyright Associations

Economic Development / Digitalization Officers

Media Ethicists / Education Experts

Consumers / Fan Representatives
